MoverFuel By GrowthKey

A scenario, not a promise

What does a booked move need to earn?

Use your own numbers to explore marketing economics. The calculator shows its assumptions and separates revenue from contribution.

Run your numbers

Your scenario

Put your own numbers to work.

The starting values are illustrative. Nothing is sent or saved.

Media spend paid to platforms.

Include the costs you want this scenario to cover.

Use one deduplicated cohort, including unqualified inquiries.

Booked moves divided by all inquiries in this cohort.

Use a comparable service mix; exclude sales tax.

Revenue less direct job costs, as a share of revenue.

Illustrative results

Follow the economics.

Results use the last calculated inputs. Recalculate after editing.

Contribution after entered marketing costs$19,500

Before overhead, tax and other unentered costs.

Expected booked moves
50
Estimated revenue
$90,000
Media cost per inquiry
$50
Total cost per booked move
$240
Revenue / ad spend
9.00×
Contribution / marketing costs
162.5%
Break-even at 19.05 completed moves.

That is 20 whole jobs at the entered economics. This does not account for fixed overhead.

The math behind the results.

  • Expected bookings = inquiries × booking rate.
  • Estimated revenue = expected bookings × average job value.
  • Gross contribution = estimated revenue × gross margin.
  • Contribution after marketing = gross contribution − advertising − entered agency and tool costs.
  • Break-even bookings = entered marketing costs ÷ contribution per job.

Read the assumptions first.

This assumes every projected booking becomes a completed job at the same average value and margin. Actual cancellations, timing, service mix and capacity can change the outcome. Fractional bookings are an expected value, not a bookable job.

Contribution is not net profit. Fixed overhead, taxes, refunds, setup fees and costs you have not entered are excluded. Revenue divided by ad spend is ROAS; it is not profit-based ROI. Zero denominators show “Not defined.”

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