Turn Local Services Leads Into Booked Moves
We prepare you for Google’s screening, tune your listing to the moves you want and show you what every lead turns into.
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Through Growth Key, the team behind MoverFuel.
A Local Services Ads listing can make your phone ring, but it can’t pick up. Every lead is a customer who chose your company on Google, with a date, an address and a move in mind. The listing earns that first call. What your team does in the next few minutes decides whether it becomes a booked move.
We Handle The Screening
Registration, license and insurance details are gathered once, matched to your Business Profile and kept current, so paperwork isn’t what holds up your listing.
We Shape Which Leads Arrive
Job types, service areas and hours are set to the work your crews can take, so more of the calls you pay for are moves you want.
You See What Every Lead Became
Every call, message and booking request is reviewed and marked, so budget decisions start from booked moves rather than lead counts.
What you get
The format rewards movers who pass Google’s screening, answer quickly and earn good reviews. Here’s what it gives you in return.
Verification
Movers that pass Google’s screening and verification show the Google Verified badge on their listing, so customers can see you’ve been checked before they call.
Efficiency
You’re charged for valid leads, such as calls, messages and booking requests, not for people who look at your listing and move on.
Visibility
Listings appear at the top of Google’s search results, in the areas you choose, when someone searches for the moving services you offer.
Contact
A customer can call you, send a message or request a booking straight from your listing, without visiting a website first.
Protection
Leads Google finds invalid aren’t charged, and it reassesses charged leads, crediting the ones its models later judge low quality.
Reach
You choose the job types and service areas your listing shows for, so the calls you pay for match the moves your crews take.
Leads vs clicks
They aren’t rivals. They reach customers in different ways, so we plan which moves each one should chase and judge both by cost per booked move.
| Local Services Ads | Google Search Ads | |
|---|---|---|
| You pay for | Valid leads, such as calls, messages and booking requests | Clicks, whether or not the visitor gets in touch |
| Who can advertise | Local service providers who pass Google’s screening, shown with the Google Verified badge | Any business |
| How customers reach you | A call, a message or a booking request, straight from the listing | A click through to the landing page you choose |
| What you set | Job types, service areas, ad schedule, weekly budget and bid mode | Keywords, ad text, landing pages and bids |
| What decides position | Your bid, plus responsiveness, relevance and profile quality, including reviews | Your bid, plus ad and landing page quality and the context of the search |
| Unwanted leads or clicks | Leads Google later judges low quality can be credited automatically | Clicks Google identifies as invalid aren’t charged |
| Where it fits for a mover | Nearby customers who want to call a verified company | Long-distance routes, specialty moves and landing pages that sell |
Beyond the bid
Your bid is one input. Google also weighs how likely you are to produce a lead. These four are the inputs a mover can improve, and where we spend our time.
Google says star ratings and the number of reviews affect how your Local Services Ads rank, and that customers are more likely to leave a review when the request comes from you. So every customer gets the same request after every completed move, with your review link and nothing offered in return.
You get: A review request built into the end of every move, sent through your review link and kept within Google’s and the FTC’s rules.
Your job types and service areas decide which searches can show your listing, and Google no longer credits leads for job types or areas you don’t serve. We set both from the moves your crews take profitably and the drive times from your yard, then adjust them from where leads actually come from.
You get: Job types, service areas and hours matched to the work your crews can take, and revisited with the season.
Responsiveness is one of the factors Google uses to rank Local Services Ads, and missed calls may count against it. A missed call during your business hours can still be charged if the caller stays on the line for more than 20 seconds. So your ad schedule follows the hours someone answers, and message leads give customers a way in at night and on weekends.
You get: Missed-call alerts, an ad schedule that matches your answered hours and reporting on how fast every lead hears back.
Google reassesses charged leads and can credit the ones its models later judge low quality, and it says your feedback on leads helps it send more of the ones that suit your business. We review every call, message and booking request with your team, mark booked moves and rate the leads that were wrong for you.
You get: Every call, message and booking request reviewed, marked booked or rated, with credits checked against your invoices.
Your free Local Services Ads audit
A Local Services Ads budget can leak long after the listing goes live: calls that ring out while the crew is loading, messages answered the next morning, job types switched on for work nobody wants, and leads nobody marks as booked, so nobody knows what the budget bought.
Your free growth audit shows what your listing pays for today and what those leads become. We review your job types, service areas, hours, reviews, verification status, budget, lead history and how quickly your team answers, then show you which leads are booking moves, which ones are costing you and what we would change first.
From the outside, Local Services Ads look simple: get verified, set a budget, answer the phone. The detail is in the settings that decide which customers see you, and in what happens after they call. A listing that offers every job type across a wide area pays for leads your crews can’t take.
We set up and run Local Services Ads around the moving business behind them: the moves you actually perform, the areas your trucks can reach profitably and the hours someone is there to answer. Our complete guide to Local Services Ads for moving companies covers the channel in more depth.
If your listing is already live, we start with what it has built: your lead history, reviews, verification records and the charges on your invoices. Settings that work stay as they are, and anything we would change, we agree with you first.
Your Local Services Ads are managed by Growth Key, the team behind MoverFuel and a certified Google Partner. Google awards Partner status to agencies whose manager account meets its requirements for optimization score, ad spend and the share of account strategists certified in Google Ads.
Pay per lead, not per click
Local Services Ads are Google’s pay-per-lead listings for verified local service providers. They appear at the top of Google’s search results in the areas you choose, and a customer can call you, send you a message or request a booking straight from the listing.
The difference from regular Google Ads is what you pay for. Standard Google Ads are pay-per-click: you pay when someone clicks, whether or not they ever contact you. With Local Services Ads you pay when a customer gets in touch through the ad, and leads Google determines to be invalid or low quality aren’t charged.
For a mover, that turns the listing into the first impression a website usually makes. Your company name, your verification badge and your reviews reach the customer before the first call does.
Google charges for valid leads. A phone lead counts when you answer a call, or call the customer back and speak with them. It also counts when you miss a call during your business hours and the caller stays on the line for more than 20 seconds. Text and email messages count, and so do voicemails and booking requests.
Some contacts aren’t charged: leads Google determines to be invalid or low quality, callers who hang up at an automated menu before pressing a key, and unanswered calls outside your active ad schedule. Repeat calls from the same customer aren’t charged again as long as there has been interaction within 15 days.
Lead prices vary with your location, the job type, the type of lead and your bidding mode. Google says message leads are typically priced lower than the matching phone lead, though not always.
Google now uses a single Google Verified badge for every advertiser that completes its checks. Advertisers who had already finished verification earned it automatically, and new advertisers earn it by completing Local Services screening and verification. The badge displays on your Local Services Ads profile, and Google says the change doesn’t affect ranking.
The switch also ended the money-back program tied to Google’s earlier badge: customers can request reimbursement only for services booked through Local Services Ads before December 7, 2025. Today the badge tells a customer you passed Google’s checks. Your reviews and how quickly you answer do the rest.
Customers reach you in three ways. They can call the Google forwarding number on your listing, send a message by text or email, or, where your scheduling software is one of Google’s booking partners, request a booking. Every lead lands in your Local Services Ads inbox, and you choose whether new-lead notifications arrive by email, text or both.
Booking requests deserve a check of their own. Once certain conditions are met, the booking link on your Business Profile can appear on your listing automatically, and you can turn the feature off in your account settings if your calendar can’t honor it.
Verified before you advertise
Moving services is one of Google’s Local Services Ads categories in the United States, but availability depends on your area, and every advertiser goes through Google’s screening and verification. Google says the process varies by business category and location, and that additional requirements may apply depending on your business type and state.
For moving companies, Google’s requirements list business and owner background checks, a business registration check and a business representative check, general liability insurance, and state-level business and owner licenses where local law requires them. Google marks these checks as applying to select users, so not every mover is asked for every one.
Google decides who is approved, so we don’t promise approval. What we do is keep the paperwork complete and consistent, so a missing certificate or a mismatched address isn’t what holds you up.
Google’s background checks are carried out by local background check partners. All owners of a business must complete a criminal background check. In some categories, anyone who performs core services for customers must be checked too; for moving services, Google’s requirements list checks of the business and its owners.
For select businesses in the U.S., Google confirms registration with a D-U-N-S number from Dun & Bradstreet. If you can’t get one, it accepts alternatives such as a Secretary of State registration or an IRS EIN. Applying for a new D-U-N-S number can take up to 30 days, so we check early whether you already have one.
Google verifies applicable state licenses against government databases where it can, and asks businesses to confirm they hold any county and city licenses and that their service professionals are properly licensed. A company with several locations provides licenses for each one.
Federal registration sits underneath all of this. A USDOT number identifies your company, but it isn’t operating authority: a mover crossing state lines needs interstate operating authority, an MC number, from FMCSA. Household goods carriers register on extra conditions, including an arbitration program and a proficiency exam on federal consumer protection rules.
Interstate movers must also include their name and USDOT number in all of their advertising. We check that both appear consistently on your website and in the ads we write, and that your Local Services Ads details match your registration.
Several states license or register movers themselves, and those are the kind of state-level licenses Google’s screening can ask for. In Texas, a mover working within the state needs a TxDMV certificate. In California, anyone paid to move household goods within the state needs a household mover license from the Bureau of Household Goods and Services. In Florida, intrastate movers must register with the Department of Agriculture and Consumer Services, and every advertisement must show the registration number.
Where insurance is required, Google asks for a certificate of insurance, and the minimum amount depends on the category and location. In North America the certificate must be active and valid for at least 14 days after you submit it, and it must show the policy number. We check those details before anything is uploaded, because an expiring certificate means doing the work twice.
Local Services advertisers must have a public, verified Google Business Profile, and your reviews are managed there rather than in your ads account. If Google can’t find a profile that matches the details you give it, it asks you to create one or contact support rather than make a duplicate. We sort out that match before anything else.
Some advertisers qualify for accelerated verification, which earns the badge quickly and then allows 14 days to finish the remaining steps and keep the ads serving. After that, Google re-evaluates advertisers regularly and may ask you to repeat a check. Skipping a requested review can cost you the badge, pause your ads or suspend the account.
We keep your documents, renewal dates and Google’s requests in one place, so a new request gets an answer before it turns into a pause. Our guide to LSA eligibility and verification for moving companies covers the preparation in more detail.
Two categories, two screenings
Google lists Moving services and Storage as separate Local Services Ads categories in the U.S., each with its own screening requirements. Storage’s list matches moving’s on background checks, business registration and state licenses, and adds professional liability insurance alongside general liability.
For a moving and storage company, that is a decision to make on purpose. If your warehouse keeps customers’ goods between moves, the Storage category can reach customers looking for exactly that. If you don’t offer the storage those customers expect, their leads still cost money, and Google no longer credits leads for job types you don’t serve.
We confirm what your storage offer actually is, check the extra insurance it needs and keep moving and storage leads apart in reporting, so each is judged on its own revenue. Our moving and storage solution covers the wider marketing for storage operations.
What we check before adding storage
Match the listing to your crews
Two settings shape what your phone hears: the job types you offer and the areas you serve. You choose job types from Google’s list for your category and set service areas by city, county, neighborhood or ZIP code. Your ads can then show to people Google estimates are in those areas, and to people who name one of those places in their search.
Google’s own advice is to select every job type you perform and set service areas broadly, and that’s a sensible start for reach. For a mover, the boundary is the work your crews can take profitably: the move sizes, distances and drive times that make sense from your yard. Because Google no longer credits leads for job types or areas you don’t serve, the settings themselves are your first line of defense.
Turn on the job types your crews handle and leave off the ones they don’t. Google’s advice is to pick services directly related to your business, so your ad appears when customers search for them.
There is a catch in leaving too much off. Google notes that in some categories, your ad appears for general category searches only if you offer the common services for that category. Switching off core moving work to save money can quietly take you out of the broader searches too.
Service areas need the same care, because location is estimated, not known. When Google can place a customer only at the city level, your ad can still show to people in ZIP codes you deselected inside a city you serve. Deselecting some ZIP codes still leaves the city itself in your service area, and a ZIP code shared by several cities adds all of them.
We draw service areas around drive times and the jobs your crews want, review where leads actually come from and adjust. Our guide to managing LSA service areas without wasting budget goes further.
What Google weighs
Local Services Ads are ranked in an auction, and the highest-ranked ads show first. Your bid sets the most you’re willing to pay for a lead, though you may pay less. Beside the bid, Google weighs how likely you are to produce a lead: your responsiveness, the context of the customer’s search, how relevant your services and business bio are to it, whether customers can also message or book you, and the quality of your profile.
Profile quality covers your rating, number of reviews, average response time, high-quality images and the verification checks you’ve completed. Google says higher-quality profiles, including those with images, may rank higher and may also pay lower costs per lead.
If your company has several locations serving the same area, Google shows only the highest-ranking ad for a search. Google also says ranking optimizes for the overall health and diversity of the Local Services Ads ecosystem, and that it is always running experiments. That is one reason no one can promise you a position.
Most of those factors are ones a moving company can improve. We help you answer faster, turn on message leads where someone will reply, write a business bio that describes the moves you actually do and keep your verification current.
Google’s own tips add specifics. It recommends five or more reviews, notes that message leads typically cost less than phone leads, and says your average response time for message leads may be displayed in your ad.
Google says high-quality photos can help an ad stand out and get more leads, and that no personally identifying photos should be uploaded. We use real photos of your crews, trucks and careful packing, so the listing shows the company that turns up on moving day.
The same photos can strengthen your Business Profile. See Business Profile photos and videos that build trust.
Earn reviews the right way
Reviews carry real weight in Local Services Ads: Google says star ratings and the number of reviews affect how your business ranks. Your reviews come from your Google Business Profile and are managed there, not in your ads account.
The most reliable way to get more is to ask. Google notes that customers are more likely to leave a review when the request comes from you directly, and your account gives you a review link to share. We build that request into the end of every move, so asking happens every time rather than whenever someone remembers.
Google’s rules for reviews are strict. Businesses may not offer incentives such as payment, discounts or free services in exchange for a review, and may not discourage negative reviews or selectively ask happy customers for positive ones. Reviews from people with a conflict of interest, such as current or former employees, aren’t allowed either.
So the request goes to every customer after every completed move, by text or email, with the link and nothing offered in return. It keeps you inside the rules, and over time it gives a truer picture of your service.
Since October 21, 2024, the FTC’s rule on consumer reviews and testimonials, 16 CFR Part 465, has spelled out review practices that are unfair or deceptive. It prohibits fake reviews that misrepresent who wrote them or what they experienced, paying for reviews that express a particular sentiment, undisclosed reviews by a company’s officers and managers, company-run review sites presented as independent, and suppressing reviews through threats or by hiding negative ones while implying you show them all.
The FTC’s guidance adds two points worth knowing. The rule doesn’t ban incentives that aren’t tied to a positive or negative review, but failing to disclose one could violate the FTC Act. Asking only customers you think are happy isn’t specifically banned by the rule either, but it could violate the FTC Act. Google’s policy is stricter on both, so we follow Google’s.
Courts can impose civil penalties for knowing violations, which is one more reason the review process should be written down and followed.
A calm, specific reply to a critical review shows the next customer how you handle problems. We help you respond promptly, and never offer anything in exchange for changing or removing a review, which Google’s policy also prohibits. See how to respond to negative moving company reviews and our review request workflow.
Answer first
In Local Services Ads, responsiveness is part of the ranking, not just good service. It’s one of the factors Google uses to rank your ads, missed calls may count against it, and a missed call during your business hours can still be charged if the caller stays on the line for more than 20 seconds. Google’s advice is plain: respond to leads as soon as they come in.
Message leads are measured too. Once you have two or more message leads in the last 90 days, an estimated response time, from “a few minutes” to “one day,” may appear in your ads, and Google says a consistently fast response time could improve your ad’s ranking.
Sales research points the same way. Harvard Business Review’s study of online sales leads found that most companies are not responding nearly fast enough.
You can run ads all day, only during your business hours or on a custom schedule. Outside your scheduled hours, Google may show a free version of your listing, and unanswered calls are charged only during your active ad schedule.
We set the schedule from who actually answers, not from the hours on your door. If evenings are covered by an answering service or a coordinator on call, the ads can run then. If nobody is there, they shouldn’t.
Message and booking leads give customers more ways to reach you, which Google says helps especially during nights and weekends when you can’t answer the phone. We turn message leads on where someone will reply quickly, and set up alerts so a message never waits unseen.
Google records the calls that come through your forwarding number, after a recorded notice to the caller, which makes every first call reviewable. We listen for patterns: callers left on hold, questions nobody could answer, estimates that never got scheduled. Read more about improving LSA responsiveness and missed calls and lost revenue.
Know what every lead became
Every lead in your inbox is a call, a message or a booking request, and each one became an estimate, a booked move or nothing. Your Local Services Ads reports show what you were charged, a breakdown of charged leads by call, message and booking, and the lead credits you received. Marking leads as booked is what lets those reports measure whether leads turn into bookings.
We review leads with your team on a set schedule: what each customer asked for, whether it fit and what happened next. That record drives everything else, from job-type settings to budget.
In the U.S. and Canada, you can open a lead, select Mark Booked and enter the job date, or note that the job is already completed, with details such as the job type and customer name. We build that into your team’s routine, or update it from your CRM on a set schedule, so the reports show bookings and not just leads.
For tying Local Services leads to revenue, see how to measure cost per booked move from LSA and LSA lead quality and tracking.
Google assesses each lead when the customer first gets in touch and keeps reassessing charged leads over time. If its models later judge a lead to be low quality, it credits that lead automatically, in most cases within 30 days. The credit goes to your account balance, and the original charge still appears on your invoice.
What Google no longer does is credit leads for job types or areas you don’t serve. Advice to dispute every unwanted lead doesn’t fit the current automated process, so we treat accurate settings as the protection and reconcile the credits that do arrive against your invoices.
Our article on LSA disputes and lead credits explains the reconciliation step by step.
You can still rate any lead. Selecting Rate this lead opens a short survey, and Google says that feedback helps it send you more of the leads best suited to your business. We rate leads consistently, especially the ones that were wrong for you, so the signal is clear.
Each lead’s billing status appears in the Charge Status column on the Leads page in Google Ads. We keep that billing record beside your sales record, so the cost of a booked move reflects what you actually paid after credits.
Pace leads to your calendar
You set an average weekly budget based on how many leads you want in a typical week. Google can spend more than that in a given week, but never more than your monthly maximum, which is your weekly budget multiplied by the average number of weeks in a month. Once you reach it, your ad stops showing for the rest of the month.
Demand for moves swings with the season: Census research found that about a third of moves happened in June, July and August in its 1996 data. That makes one fixed weekly budget a blunt tool, so we set it by season and by how many jobs your crews can take, then adjust it as the calendar fills.
Google offers three bid modes. Maximize leads lets Google set your bid to get the most leads for your budget, and Google recommends a minimum budget of 10 leads per week for optimal results. Target cost per lead is automated bidding toward a target you set or accept, around the average you expect to pay. Max per lead is manual: you set the most you’d pay for any lead.
Google says providers with equivalent quality and budgets who use Maximize leads typically get more leads, and that it takes about two weeks to see accurate results as its model adjusts and learns about your business. More leads isn’t the goal by itself, so we choose the mode from your lead volume and job economics, change one thing at a time and judge each change on booked moves.
When every crew is booked, more leads only cost money. You can pause your ad at any time, regardless of its schedule, and switch it back on when space opens. While it’s paused, Google may show a free version of your listing.
We plan budgets by market and season with you, and agree review points before spend goes up. Our guides to setting LSA budgets by market and peak-season planning cover the detail.
Your Local Services Ads account and its lead history belong to your business. Google lets you share access to the account at different levels, from email-only and read-only up to standard, so we work with the access the job needs. Your ad budget is paid to Google and kept separate from our management fee.
Two channels, one plan
Google describes the difference simply. Standard Google Ads are customizable pay-per-click text ads open to any business; Local Services Ads are pay-per-lead listings for verified local service providers. One gives you control, and the other gives you a verified listing at the top of the page.
For a mover, the useful question isn’t which one, but what each should do. Local Services Ads suit customers searching nearby who want to call a verified company. Search campaigns add what a listing can’t: keywords you choose, ads written for a specific kind of move and landing pages with an estimate form.
We plan both channels together so they don’t chase the same job twice. Local Services Ads might cover local moves in your core service areas, for example, while Search campaigns cover long-distance routes, specialty services and markets where you want a landing page doing the selling. Our Google Ads management covers the Search side.
Lead counts make Local Services Ads look cheap or expensive depending on the week. The fair comparison is cost per booked move across both channels, after credits, with the same definition of a booked move. See Google LSA vs Google Search Ads for movers and combining LSA with SEO and Search ads.
Local Services leads can be answered from the Leads page in Google Ads as well as from notification texts and emails. Where your CRM allows, we bring them into the same records and reports as your Search leads, so the two channels are measured the same way.
Where lead budgets leak
These are the problems we look for first when we audit a mover’s Local Services Ads. Each one quietly turns budget into leads that never become booked moves, and each one has a fix.
What’s included
Everything an eligible mover needs from Local Services Ads, run as one system and reported against booked moves.
Category availability checked first, then the registration, license and insurance details Google’s screening asks for, gathered once and kept current.
The job types your crews perform, the areas they can reach profitably, accurate hours and real photos, set before launch and revisited with the season.
Weekly budgets and bid modes set around your capacity and season, reviewed against booked moves rather than lead counts.
A request after every completed move, sent through your review link and kept within Google’s and the FTC’s rules.
Every call, message and booking request reviewed, marked booked or rated, with credits checked against your invoices.
Missed-call alerts, an ad schedule that matches your answered hours and reporting on how fast every lead hears back.
How we launch your Local Services Ads
Every step ends with a checkpoint before the next begins. Nothing scales until your team can answer the leads it already gets.
We confirm the Moving category is available in your area, decide with you whether Storage belongs, and gather the registration, license and insurance details Google’s screening asks for, matched to your Business Profile.
Job types, service areas, hours, photos and bid mode are set to the work your crews can take. Messages and booking requests are switched on only where someone will answer them.
The listing goes live within an agreed weekly budget. Lead notifications, missed-call alerts and the review request process are in place first, and lead fit gets close attention from the first week.
Booked moves decide what changes next, week after week.
Welcome back, Acme Moving Company
Qualified inquiries, booked moves and the marketing behind them.
Select a source to explore its campaigns.
93 estimates in this sample account are awaiting a booking decision. A timely, relevant follow-up is the next step.
Bookings and revenue use the current lead statuses in this demo.
October 2026
Weekly totals from the example lead records.
Build and download a snapshot of the sample account.
| Report | Period | Leads | Bookings | Download |
|---|---|---|---|---|
| October growth report | October 2026 | 248 | 62 | |
| Weekly booking review | Oct 22–28, 2026 | 59 | 6 |
Request a review after a completed move, without incentives or review gating.
Practice your follow-up using example bookings. No messages are sent.
DEMO-001 · Local moving
Confirm move completion before sendingDEMO-002 · Local moving
Confirm move completion before sendingDEMO-003 · Local moving
Confirm move completion before sendingDEMO-004 · Local moving
Confirm move completion before sending
Client portal
Every Local Services Ads lead in one view, beside the estimates and booked moves it became. MoverAI keeps calls, messages, booking requests and outcomes side by side, so budget decisions start from what actually booked.
Preview shown with Acme Moving Company, a fictional example account.
See how lead tracking works
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Growth Key’s published figures across every industry it serves, not moving-company results.
The team behind MoverFuel
MoverFuel is run by Growth Key, a certified Google Partner, so your campaigns are managed by the same team behind these figures, with every decision tied to booked moves.
Get my free growth auditClient results
Built a conversion-focused moving quote landing page and drove high-intent leads through Google Ads + Google Business Profile.
Knowledge base
The same playbook we run for clients, written down for moving companies.
Plan Local Services Ads for a moving company, from eligibility and accurate coverage to lead handling, budgets and measurement of retained bookings.
Read the guide
Prepare for moving-company LSA verification with an account-specific document register, authorized access and a process for follow-up checks.
Read the guide
Improve LSA response reliability with clear ownership, overflow coverage and meaningful callback tracking instead of an unsupported response-time benchmark.
Read the guideFAQ
Still have one? Bring it to your free growth audit. We answer plainly, with your numbers in front of us.
Check Out Our Mega FAQMoving services appear in Google’s US eligible categories, but availability and requirements depend on location and account details. We verify your specific business before proposing a launch.
No agency controls LSA placement. We improve the inputs we can influence, including accurate settings, responsiveness and profile quality, while Google determines ranking.
Google announced a move to the Google Verified badge beginning in October 2025. We check current program terms during onboarding instead of relying on legacy badge language.
You pay for valid leads rather than clicks, and lead prices vary with your location, the job type, the type of lead and your bid mode. You set an average weekly budget, and Google won’t spend more than your monthly maximum. We recommend a starting budget after reviewing your markets and capacity, and keep it separate from our management fee.
Not anymore. Google no longer credits leads for job types or areas you don’t serve. It does reassess charged leads and automatically credits the ones it later judges low quality, which is why we treat accurate job types and service areas as the real protection.
It depends on your business, your location and how quickly the documents come together. Background checks, license and insurance reviews and business registration each run on their own timeline, and Google can ask for more. We gather what’s needed at the start and track each step for you.
Often, yes. They do different jobs: Local Services Ads give you a verified, pay-per-lead listing at the top of the page, while Search campaigns give you control over keywords, ads and landing pages. We plan them together so they don’t chase the same job, and compare both by cost per booked move.
It can cost you twice. Google can charge for a missed call during your business hours, and missed calls can count against your responsiveness, which affects ranking. We match your ad schedule to the hours someone answers, add missed-call alerts and turn on message leads where someone will reply.
You do. The account and its lead history belong to your business, and so do your Business Profile and its reviews. We work inside your account with the access we need, and if the work ever moves elsewhere, all of it stays with you.
Start with a free growth audit. We’ll show you what your Local Services Ads leads cost, what they turned into and which settings, hours and habits we’d change first.
A practical review. A clear next step. No obligation.
